What you get.
Four ways to work with us, and a sample of exactly what lands in your inbox with each one. One illustrative product runs all the way through, so you can follow it from first idea to launch.
Your scout.
The Opportunity Report
Not sure what to launch next? We map the category and show you the gaps.
Sounds like you if
- Your best seller has peaked.
- One product pays all the bills.
- Your category's got crowded.
What lands in your inbox
- A map of the whole category
- Which way demand is moving
- The gaps, from reviews and questions
- Three opportunities, ranked, with a concept for each
Your second opinion.
Concept Validation
You've got an idea. We tell you yes or no before you spend.
Sounds like you if
- Your last launch flopped.
- The team's split on an idea.
- Your manufacturer is pushing their own formulas.
What lands in your inbox
- The verdict, on page one
- A scorecard across all five sources
- Price and profit, checked
- Claims, manufacturing and platform risks
Your spec writer.
The Product Brief
We turn the idea into an exact brief your manufacturer can make from.
Sounds like you if
- Margins are getting squeezed.
- Reviews keep pointing at the same problem.
- An ingredient restricted, a claim pulled, a listing blocked.
What lands in your inbox
- A drawing of the product and pack
- Formulation targets, per serving
- Claims you can use, word for word, and a label checklist
- Target cost, price and margin
Your NPD partner.
The NPD Retainer
A retainer that keeps your pipeline full all year.
Sounds like you if
- Cash is coming in.
- Nobody owns NPD.
- New investment, or a new owner wants a range plan.
What lands in your inbox
- A 12-month launch roadmap
- A pipeline of ideas, scored
- A monthly category pulse and quarterly deep dives
- A direct line to Daniel
Every page.
Download the brochurePDF, 23 pagesSample pages use an illustrative product. Figures are for demonstration only.
Seen enough? Let's check your idea.
Tell us what you're working on. We'll come back within two working days with how we'd approach it and what it would cost.
