Health and personal care.
Health and personal care sits next to supplements but plays by different rules. Sleep, oral care, first aid, supports, monitors and wellness devices. The opportunity is real, and so is the line between a wellness product and a medical one.
Test an ideaCategory Facts
A summary to plan around, not legal advice.
Sound familiar?
- You're not sure whether your product counts as a medical device.
- Sales spike in winter and disappear in summer.
- Returns are high, and the reviews say exactly why.
- Competitors make claims you're not sure you're allowed to.
If one of these is you, that's where we'd start.
Tell us which oneWhat we look at.
Every pack starts with search, sales, trend and cost data. In health and personal care, these are the questions that usually decide it.
Problem-led search
Health searches start with a problem, not a product. We map the problems people search for and what they end up buying.
Repeat purchase
Which products get bought again and which are one-offs. It changes what a customer is worth.
Review failures
Devices that break, straps that don't fit, instructions nobody understands. Those are the briefs.
Seasonality
Cold and flu, hay fever, January resets. Timing a launch matters more here than in most aisles.
Formats we research.
Where the demand sits in this category, and the formats we pull data on most often.
Rules that shape the product.
Better known before the brief than after the stock has landed. Every pack flags which of these apply to your product.
Medicines and the MHRA
If a product claims to treat, cure or prevent a condition, it's regulated as a medicine. The wording decides which side you land on.
Medical devices
Products with a medical purpose must meet the UK medical device rules, carry the right conformity marking and be registered with the MHRA.
General product safety
Anything sold to UK consumers has to be safe, properly labelled and traceable to a business that's responsible for it.
Amazon category approval
Some health products need approval or extra documents before they can be listed.
This is a summary to help you plan, not legal advice. Final label and regulatory sign-off should sit with your manufacturer or a regulatory specialist, and we can bring one in.
Guides.
Practical guides for health and personal care brands, built from the same data we use in our packs.
Wellness product or medical device? Where the line sits
Coming soonFinding product ideas in health searches
Coming soonHow seasonality shapes a health product launch
Coming soonWhat health product reviews tell you to build
Coming soonClaims to avoid on health and personal care listings
Coming soon
Questions.
Do you work on medical devices?
We research the demand and the product. Device registration and conformity need a regulatory specialist, and we'll tell you early if your idea crosses that line.
How is health different from supplements?
Supplements are food law. Health products can fall under product safety, device or medicines rules, depending on what they do and what they claim.
Can you test an idea we already have?
Yes. That's Concept Validation: go, change it, or don't, with the data behind it.
Ways to work together.
Every service ends in a straight verdict: go, change it, or don't. See a sample of every pack.
Got a health and personal care idea?
Tell us what you're working on. We'll come back within two working days with how we'd approach it and what it would cost.