Beauty.
Beauty moves faster than anything else we look at. A routine trends on TikTok, the searches follow, and the shelf fills up within months. The job is telling a lasting shift from a moment, and getting a product through the UK cosmetics rules in time to matter.
Test an ideaCategory Facts
A summary to plan around, not legal advice.
Sound familiar?
- You launched into a trend just as it peaked.
- Every brand now has the same hero ingredient.
- Reviews keep mentioning texture, scent or breakouts.
- You're not sure your claims would survive a challenge.
If one of these is you, that's where we'd start.
Tell us which oneWhat we look at.
Every pack starts with search, sales, trend and cost data. In beauty, these are the questions that usually decide it.
Social to search
We track whether a trend on TikTok and Pinterest is turning into searches on Google and Amazon, or fading before it gets there.
Ingredient cycles
Ingredients rise and fall. We look at where each one sits in its cycle before you build a product around it.
Texture and feel complaints
Sticky, greasy, smells wrong, breaks me out. Reviews say what customers want changed.
Price per ml
Where a new product can sit against the shelf on price, size and positioning.
Formats we research.
Where the demand sits in this category, and the formats we pull data on most often.
Rules that shape the product.
Better known before the brief than after the stock has landed. Every pack flags which of these apply to your product.
UK Cosmetics Regulation
Sets the rules for every cosmetic sold in Great Britain, including banned and restricted ingredients.
Responsible Person
Every cosmetic needs a UK-based Responsible Person who holds the product information file.
Safety assessment (CPSR)
Each formula needs a Cosmetic Product Safety Report from a qualified assessor before it goes on sale.
SCPN notification
Products must be notified on the government's Submit Cosmetic Product Notification service before they're sold.
Claims
Cosmetic claims must be truthful and backed by evidence. Claim to treat a condition and it stops being a cosmetic.
This is a summary to help you plan, not legal advice. Final label and regulatory sign-off should sit with your manufacturer or a regulatory specialist, and we can bring one in.
Guides.
Practical guides for beauty brands, built from the same data we use in our packs.
How to tell a beauty trend from a moment
Coming soonFrom TikTok to Amazon: tracking beauty demand
Coming soonUK cosmetics rules for a new product launch
Coming soonIngestible beauty: supplement rules or cosmetic rules?
Coming soonUsing reviews to brief a new skincare product
Coming soon
Questions.
Can you tell if a trend will last?
No one can promise that, but we can show whether it's spreading from social into search, how fast, and whether earlier trends like it held up.
Do you write formulas?
No. We write the brief: what it should do, how it should feel, what it should cost and what it can claim. Your manufacturer or formulator makes it.
Do you handle the safety report?
No. That needs a qualified safety assessor. We build the time and cost into the plan and can point you to people we trust.
Ways to work together.
Every service ends in a straight verdict: go, change it, or don't. See a sample of every pack.
Got a beauty idea?
Tell us what you're working on. We'll come back within two working days with how we'd approach it and what it would cost.