Sports nutrition.
Protein, creatine, pre-workout, electrolytes. Sports nutrition went mainstream, and the customer is no longer just someone in a gym. That widens the market and crowds the shelf. Flavour, format and trust decide who wins.
Test an ideaCategory Facts
A summary to plan around, not legal advice.
Sound familiar?
- Your protein is one of hundreds that look the same.
- One flavour carries the whole range.
- Athletes ask if it's batch tested, and it isn't.
- The gym crowd is maxed out, and new buyers want something different.
If one of these is you, that's where we'd start.
Tell us which oneWhat we look at.
Every pack starts with search, sales, trend and cost data. In sports nutrition, these are the questions that usually decide it.
Flavour league tables
Which flavours carry a range, which get complained about, and what's missing.
New audiences
Creatine for women, protein for over-50s, electrolytes for everyday. Who's searching now that wasn't before.
Price per serving
The number every buyer checks, mapped across the shelf.
Tested and trusted
How much testing badges and certifications move buying decisions in each part of the category.
Formats we research.
Where the demand sits in this category, and the formats we pull data on most often.
Rules that shape the product.
Better known before the brief than after the stock has landed. Every pack flags which of these apply to your product.
Food or food supplement
Most sports nutrition is regulated as general food or as a food supplement. Which one changes the label.
Claims
Muscle, energy and recovery claims must come from the GB register and meet its conditions.
Caffeine labelling
High-caffeine drinks need specific warnings, and pre-workout doses need care.
Banned substance testing
Athletes need products batch-tested against the anti-doping prohibited list, through schemes like Informed Sport.
This is a summary to help you plan, not legal advice. Final label and regulatory sign-off should sit with your manufacturer or a regulatory specialist, and we can bring one in.
Guides.
Practical guides for sports nutrition brands, built from the same data we use in our packs.
Creatine beyond the gym: who's buying it now
Coming soonPre-workout and the caffeine question
Coming soonProtein flavours: what the reviews say
Coming soonBatch testing for sports nutrition brands
Coming soonElectrolytes and hydration: where the market is going
Coming soon
Questions.
Do you work with sports nutrition brands?
Yes. It's one of the most data-rich categories online, with plenty to learn from flavours, formats and reviews.
Do we need batch testing?
If you're selling to athletes, it's close to essential. For general fitness buyers it's a trust signal worth weighing against the cost.
Can you price our range?
Yes. Price per serving and margin are part of every pack.
Ways to work together.
Every service ends in a straight verdict: go, change it, or don't. See a sample of every pack.
Got a sports nutrition idea?
Tell us what you're working on. We'll come back within two working days with how we'd approach it and what it would cost.