Food and drink.
Food and drink online is a different game from the supermarket shelf. Multipacks, subscriptions, functional drinks and better-for-you snacks do the volume. The questions are what people search for, what survives the courier, and whether the margin holds once shipping and fees are in.
Test an ideaCategory Facts
A summary to plan around, not legal advice.
Sound familiar?
- Some flavours fly and others sit, and you don't know why.
- Shipping costs eat the margin on heavy packs.
- HFSS rules are boxing in how you can promote.
- A big brand has just moved into your niche.
If one of these is you, that's where we'd start.
Tell us which oneWhat we look at.
Every pack starts with search, sales, trend and cost data. In food and drink, these are the questions that usually decide it.
Flavour data
Which flavours sell, which get bad reviews, and which are missing from the range.
Pack size and multipacks
Online buyers buy differently. We look at which pack sizes and bundles actually move.
Functional demand
Protein, fibre, gut health, low sugar, caffeine. Which needs are growing and which are crowded.
Landed margin
Cost to make, cost to ship, fees and duty. Heavy, fragile or chilled products need the numbers early.
Formats we research.
Where the demand sits in this category, and the formats we pull data on most often.
Rules that shape the product.
Better known before the brief than after the stock has landed. Every pack flags which of these apply to your product.
Food information and labelling
What must go on the label, including the name, ingredients with allergens emphasised, the nutrition panel and the date mark.
Nutrition and health claims
High protein, source of fibre and every health claim must meet the conditions in the GB register.
HFSS restrictions
Products high in fat, sugar or salt face limits on where they can be promoted and advertised.
Soft Drinks Industry Levy
Drinks with added sugar above the threshold pay the levy, which can decide the recipe.
Food business registration
You need to be registered with your local authority as a food business.
This is a summary to help you plan, not legal advice. Final label and regulatory sign-off should sit with your manufacturer or a regulatory specialist, and we can bring one in.
Guides.
Practical guides for food and drink brands, built from the same data we use in our packs.
How to find food and drink gaps on Amazon
Coming soonFunctional drinks: where the demand is heading
Coming soonHFSS rules and what they mean for new products
Coming soonDesigning a product that survives shipping
Coming soonNutrition claims explained: high protein, low sugar and the rest
Coming soon
Questions.
Do you work with drinks brands?
Yes. Functional drinks and shots are some of the busiest categories we look at, with plenty of data on flavours, formats and price.
Do you help with recipes?
We define what the product needs to be, including flavour direction, nutrition targets and cost. A food developer or manufacturer creates the recipe.
Is this only for online brands?
No. Online data is the best early read on demand, but the brief works for retail too.
Ways to work together.
Every service ends in a straight verdict: go, change it, or don't. See a sample of every pack.
Got a food and drink idea?
Tell us what you're working on. We'll come back within two working days with how we'd approach it and what it would cost.